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Marketing Effectiveness: Metrics for Effective Strategic Marketing…

- - - - market share, customer satisfaction,
        or brand equity
    - - marketing audits and controls
    - - ROI, ROMI, EVA
    - - macrodimensions of efficiency,
        effectiveness and adaptiveness.
  - - - Operations strategy;
      - Global strategy;
      - Participation strategy;
      - Organizational strategy.
      - Marketing strategy;
    - - Process of combinations of strengths
      - Creation of long-time and useful relations
      - Planning of future activities