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podcast Episode Ideas (Social Media Customer Experience (Negative comments…
podcast Episode Ideas
Social Media Customer Experience
Not just customer service, although thats key
Every stage of the funnel
Right types of social posts - start by building brand and engagement and drive value.
Social ads with right content
Build engagement
Community engagement
Negative comments
NEGATIVE ACTIONS
HIDE CLICKS
HIDE ALL CLICKS
Build advocacy
Build loyalty
PERSONALISATION
Noise
Progression through funnel
Provide value
How can we personalise
Joined up data
CRM, Website, Email, Ad Platforms, Chat
Understanding how search engines view your content
https://cloud.google.com/natural-language/
Keywords and associated keywords
Plug Keywords everywhere
Titles and description tags and URL still important