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CH3 STP分析 (why (精準行銷目的, 從大眾市場走向分擔市場, 有助於擬定4P策略, 建立競爭優勢, 建立自己的型校特色),…
CH3 STP分析
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Segmentation市場區隔
心理變數 Psychographic
Life style of people, activities, interests
人口變數 demography
Age, gender, family size, income, occupation, religion, race, nationality.
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