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Buying Behaviour (Business buying Behaviour it is buyers who are buying…

- - - - Cultural
        has been defined as the complex of values, ideas, attitudes and other meaningful symbol created by people to the shape human behaviour and the artefacts of that behaviour as they transmitted from one generation to next
        
        Sub-culture that it will be various racial, ethnic and religious group different Sub culture group have different need and wants
      - Social Factors
        The variables used to social class include
        Income, Occupation, Education, Wealth
        
        Upper Class, Middle class , Lower class
        
        Reference group
        personal belongs poses influence upon behaviour beliefs and attitudes
        
        The primary group family friends , colleagues
        
        The secondary group neighbours acquaintances
        
        Opinions leader are those individuals who have a strong impact on reference groups
    - - Personal Factors
        
        age and life cycle
        
        Occupation
        
        Economic situation
        
        Lifestyle
        
        Personality & Self concept
      - Psychological factors
        
        motivation
        
        perception
        
        Learning
        
        Beliefs and attitudes
  - - - Personal sources
      - Commercial sources
      - Public sources
      - External sources
      - Internal search