what motivate consumers to shop at NDS

Facilitators

Inhibitors

Store-encouraged factors

Personal reasons

store-discouraged factors

Competition

Product

Price

People

Physical evidence

process

Promotion

Browsing

Buying

Socialization

Returning goods

People-watching

Comparison

Christmas shopping tradition

Product

Price

People

Physical evidence

Process

Online shopping

Specialist stores

Boutiques and independent shops

Others

marketing mix