what motivate consumers to shop at NDS
Facilitators
Inhibitors
Store-encouraged factors
Personal reasons
store-discouraged factors
Competition
Product
Price
People
Physical evidence
process
Promotion
Browsing
Buying
Socialization
Returning goods
People-watching
Comparison
Christmas shopping tradition
Product
Price
People
Physical evidence
Process
Online shopping
Specialist stores
Boutiques and independent shops
Others
marketing mix