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Change Management (sustainability initiative to foster (differentiate…
Change Management
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Project Steps
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(3) create a new product line based entirely on environmentally benign materials. You argue that these goals, while aggressive, are achievable within the next two years
Project Activities
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(2) redesign processes and products to be more environmentally sustainable (and scale up successful experiments quickly)
(3) analyze environmental life cycles throughout the entire value chain inside the firm and with its suppliers;
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Fokkers
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High power-Dose
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Paul D’Arcy
instead of focusing on a pie-in-the-sky sustainability project, the task force’s time and money would be better spent on finding innovative ways for Spectrum to reduce raw material costs and counteract the seasonality of its business.
Luke Filer, the VP of Operations
states that he is concerned about a product and process change that is likely to increase raw material costs and disrupt existing production flows
High power - pelle
Leslie Harris, Spectrum’s VP of Sales and Marketing
argues that this idea has considerable promise and that it would be foolish to reject it prematurely
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Meeting Outcome
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with the condition that the measure of success be your team’s ability to achieve the proposed three goals within the next two years.
The CEO agrees to allow you and your task force members to spend 75% of your time on this change initiative over the next two years
You agree to this arrangement, and you recommend that the task force report directly to the CEO in order to signal its importance to the rest of the organization and to facilitate direct communication on key issues as they come up- Blue eyed boy
Background
sunglass market is growing again, and competitive-pricing pressures have subsided
The company recently rehired some of the workers laid off during the last recession, and many departmental budgets have been restored to well-funded, pre-recession levels
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You aggressively lobby your friend and mentor, Deborah Edge, about the benefits of this initiative.
You are Director of Product Innovation within the Research & Development unit of Spectrum Sunglass Company.