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Semiotic Neighborhoods (Semiotic Neighborhoods (3 conditions (Thirth…
Semiotic Neighborhoods
Products
Designed
Acceptable to individuals
Reflexive consumers
Build identities
Design objects
Semiotic goods
Meanings
Semiotic Neighborhoods
High concentration of places of consumption
Selling semiotic goods
Construe identities
Consumption
Connect society to global taste
Provide work
3 conditions
First
Distribution of semiotic goods concentrated in these areas
Second
Areas with enough concentration of semiotic business
Thirth
Areas written into de popular imagination
Maps and media coverage
Marked culturally
Set of semiotic streets
Consumer culture
Semiotic business
Main unit of data gathering
Semiotic corners
Corners dominated by semiotic business
Semiotic street
Streets dominated by semiotic business
Consumption
Sign-oriented consumption
Personal lifestyle
Marketing