Phase 2: Localization - Offers products and food to suit Taiwanese taste buds. Sell fresh and hot food. Localization of food to suit Taiwanese taste buds. Provide local flavour: tea egg, baozi (breakfast buns), Luwei (simmered vegetable potpourri), Fantuan (glutinous rice) Biandang (microwaved meal) and seasonal items ex. Spring Festival, Valentine, Christmas, etc. Create Taiwan Mascot: Open-Chan