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Litter in Canada (Solution 6: Start a youth mentorship program (grade…
Litter in Canada
Solution 6:
Start a youth mentorship program
grade 12's mentoring grade 4's and 5's
older grades teach younger grades about sustainability
field trips to clean up litter on shorelines
youth helping youth
do presentations in school and make it a cool opportunity for kids
by mentoring the young we can do good for future generations
Why are there so many opportunities to litter in Canada?
Industrialized society
Packaging industry can make a lot of money for using cheap non-reusable plastics
Eco-friendly plastics cost more for the packaging industry
While plastic is cheap to make, it costs much more to recycle
Patriarchal society
Women do not have a say
Minority groups do not have a say
Old white men run industries as they please
Commercialization
Plastic is cheap packaging, big companies can turn a profit by lower packaging prices
Environment does not affect stakes in these companies
Easy solution to use non-reusable plastics and styrofoams
Colonialism
Colonizer values are not the same as indigenous values
Theft and pollution of once pure land
No respect for nature or the environment
Pipeline for economic and colonial reasons
settlers destroyed land
Grocery stores
Plastic bags constantly available
People unmotivated to use reusable bags
Plastic bags are free at many grocery stores
Very cheap to buy plastic bags at grocery stores who do charge
Why do people litter?
People don’t have a thorough understanding of the environmental consequences
People know about the environmental costs but they don't care
People think littering is "cool" or "funny"
Laziness
Solution 4:
Launch a recycled clothing line
recycled styles
customers get the styles for almost free if they bring enough litter off the shoreline to make the style
market through social media
brand ambassadors
Solution 5:
Partner with an eco friendly brand
create a partnership with a brand who endorses eco-friendly products
market a product and make a discount if you take photos of a beach before and after you pick up 2 bags of litter
market the brand using social media and celebrities
Possible partner: Bam and boo eco-friendly toothbrushes
Solution 1:
Social marketing campaign
Target audience
Individuals
Households
Students living away from home
Elementary school students
High school students
Vessels
Social media
Posters
School talks
Presentations
TV commercials
Ads in grocery stores
Celebrity endorsements
Considerations: 4 P's
Price
Product
Promotion
Place
Solution 2:
Advocacy directed at government
Advocate to change policy
Plastic industry policies
Policy keeping grocery stores from distributing plastic bags
Put pressure on the government
Sign petitions
Start peaceful protests
Hold marches
Sit ins
Rally for change
Solution 3:
Design cigarette butt holder
Design cigarette butt holders
Carries cigarette butts until you have a place to store them
Wide variety of colours, shapes, sizes
very functional and practical
Reduces environmental costs while looking good
Eco -friendly and made with reusable materials
Marketing campaign for holder
TV ads
Celebrity endorsements
No tax for purchase