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2.5C Scheepers, C. B., & Mamabolo, A. (2019). Uber Africa’s New…
2.5C Scheepers, C. B., & Mamabolo, A. (2019). Uber Africa’s New Business Model Contextual Leadership of cash payments in Kenya (in press)
On September 30, 2017, Alon Lits, General Manager of Uber Sub-Saharan Africa (SSA)
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People
Uber’s General Manager of East-Africa, Loic Amado,
Amado launched Uber in Germany, Croatia, Greece, Morocco, Egypt, Pakistan and then was in charge of expansion across sub-Saharan Africa. They launched Uganda, Tanzania and Ghana too.
Alon Lits, General Manager of Uber Sub-Saharan Africa (SSA)
studied actuarial science and mathematical statistics,
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graduate programme at Investec, South Africa,
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Uber’s communication manager for SSA, Samantha Fuller,
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Background
Nairobi was indeed the second most congested city in the world after Calcutta,
Uber was founded in 2009 in San Francisco,
and expanded to France, the United Kingdom, Australia, Germany, Sweden and the Netherlands.
The service was initially called Black Car, an expensive premium service similar to a limousine hire service.
January 2015, Uber launched its service into Nairobi, Kenya.
centralizing their teams to be as efficient as possible but whilst still ensuring local knowledge and resources on the ground.
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DRIVERS SAFETY CONCERNS
Some drivers were not comfortable accepting cash trips, especially in South Africa.
product called Cash Indicator,
also introduced a rider verification process,
However, it posed a problem, because some people were visiting who would not have ID numbers, so ultimately what they landed with was Facebook verification.
Another safety innovation was the way Uber used data to understand if a trip request may be risky. Variables considered included, time of day when an account was created,
GOING FORWARD
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In Mombasa there were more Tuk-Tuks (auto rickshaw) roaming around the streets than Nairobi. Introducing Tuk-Tuks or boda-bodas was definitely something they were investigating for that market in Kenya and had been on their radar for some time.