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PROMOTION (PROMOTION MIX (advertising (most commonly used tool (for…
PROMOTION
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PROMOTION MIX
advertising
most commonly used tool
for informing the present and prospective consumers about the product, its quality, features, availability
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a paid form of non-personal communication through different media about a product, idea, a service or an organisation by an identified sponsor
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Publicity
a non-paid process of generating wide range of communication to contribute a favourable attitude towards the product and the organisation
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