Please enable JavaScript.

Coggle requires JavaScript to display documents.

PROMOTION (PROMOTION MIX (advertising (most commonly used tool (for…

- - - - for informing the present and prospective consumers about the product, its quality, features, availability
        
        quality
        
        features
        
        availability
      - a paid form of non-personal communication through different media about a product, idea, a service or an organisation by an identified sponsor
        
        example
        
        newspaper
        
        magazines
        
        billboards
        
        radio
        
        television
  - - - example
        
        press conference
        
        publication
        
        newspapers
      - It is published or broadcasted without charging any money from the firm
        
        Marketeers often spend a lot of time and effort in getting news items placed in the media for creation of a favourable image of the company and its products
  - - - It refers to the use of salespersons to persuade the buyers to act favourably and buy the product
        
        It is most effective promotional tool in case of industrial goods.
  - - - Sales promotional activities are often carried out at retail levels
        
        example
        
        contests
        
        games
        
        gifts
        
        trade shows
        
        discounts