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MKT 4 - Product (Product (MORE) (Organizations (RMIT, Red-cross), Persons…

- - - - Add more products to product line
    - - Widening product porfolio
  - - - Brand Equity
    - - this involves designing and producing product's container and wrapper
      - Abilities
        
        Promoting
        
        Attract customer
    - - a company's offer usually includes some support services
      - For example:
        
        After-sale services
- - - - Def: activities, benefits or satisfactions actions/activities that offer for sales . No OWNERSHIP after ward
      - 5 Characteristics
        
        No ownership
        
        Intangble
        
        Inseperately
        
        User and Provider cannot be seperate
        
        Variability
        
        Different due to where,when, who offering
        
        Perishability
- - - - Products / Services bought by final consumers for personal consumption
      - Type
        
        convenience
        
        Consumer products and services that customers usually buy frequently, immediately, and with a minimun of comparison and buying effort
        Low price
        
        Shopping
        
        Products that are less frequently purchase
        Customer compare carefully about price, suitability, quality, price
        
        Specialty
        
        Consumer products WITH unique characteristics
        
        Ex: Medical sericce
        
        Unsought
        
        Consumer products that the consumer either does not know about
    - - Products / Services purchased for further processing or for use in conducting a business
      - Ex
        
        Materials and parts
        
        Capital items
        
        Supplies and services