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Customer Insights C (Marketing Information (Internal data internal…
Customer Insights C
Marketing Information
customer insights The objective of each and every customer oriented company is to know the needs and wants of consumers
Marketing information system is a system in which marketing data is formally gathered, stored, analysed and distributed to managers in the accordance with their information need on. regal basis
Internal data internal secondary research is a piled up year after year in an organisation. if this f=data is used properly may have a cheaper and a same time a meaningful use to the organisation
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competitive market intelligence
(external secondary data) is a typically are far more available nowadays . Such data furnishes the organisation with the information about competitors , marketing trends , and rely warnings of both opportunities and threats
Marketing Research
is a concerted with gathering, analysis and interpretation of the information collected from the market place
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Importance of marketing research
It helps the company to formulate a plans, take necessary measures evaluate a performance and a devise a better strategy
To make marketing decision
it. is help the marketers to take a proficient decision about the product and service
Survive the competitors
helps to understand competitors information such as their identity, marketing network, customer focus and scale of operations. This helps in surviving
Helps to decide on target market
information in the terms of the ;location, age, buying behaviour
Maximise the profit
to find own method of maximise the profit, helps the company survive in the long run
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