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Customer Relationship Management CMR (Is the practice of analyzing and…
Customer Relationship Management CMR
Is the practice of analyzing and using marketing databases and leveraging communication technologies to determine corporate practices and methods that maximize the lifetime value of each customer to the firm.
TYPES
2.Customer-Facing Front-end Level
To build a single view of customer across all contact channels and to distribute customer intelligence to all costumer-facing functions
Strategic Level
CRM as a process to implement customer centricity in the maket and build shareholder value
Functional level
All the functions of sales force automation like creating and tracking sales activity
Benefits
Automatically and manually generate new sales opportunities
Generate manage campaigns
4.Personalize de offerings
Yield faster and more accurate follow-up
Manage customer cases
Manage all business processes
Provide consolidated information across all channels
Give top managers a detailed and accurate picture
Integrate and consolidate custome information
10.Instantly react to changing market enviroments