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THE IMPORTANCE OF INNOVATION IN INTERNATIONAL BUSINESS (For domestic…
THE IMPORTANCE OF INNOVATION IN INTERNATIONAL BUSINESS
INNOVATION
Innovation and creativity are interrelated
It has also been defined as DEX
Covers a practical use of a commercial invention.
It is an artistic, administrative, business change, etc.
Types of innovation:
1) Product innovation
2) Innovation of process
4) Organizational Innovation The OSLO Manual recommends the following conceptual definition of innovation (technique)
3) Innovation marketing
For domestic sources of firm or industry can be considered:
Unexpected events.
Demographic changes in population
Discrepancies
Changes in industry and market
New knowledge of categories of inventions
Changes in perception
INNOVATION ACTIVITIES
Innovation activities are proceedings of scientific, technological, organizational, financial
and commercial innovations involving all the materialization and implementation.
They include research and experimental construction
As Subsequent phases
production
and distribution of new products
staff training on new processes
implementation of innovation
activities
eg new marketing methods or new organizational methods
