Please enable JavaScript.
Coggle requires JavaScript to display documents.
C19 The Global MarketPlace (Deciding on the Global Marketing Program…
C19 The Global MarketPlace
Looking at the global marketing environment
Global Marketing Today
Elements of the Global Marketing Environment
The International Trade System
Regional Free Trade Zones
The World Trade Organization
Economic Environment
Political-Legal Environment
Cultural Environment
Deciding How to Enter the Market
Exporting
Indirect
Direct
Joint Venturing
Licensing
Contract Manufacturing
Management Contracting
Joint Ownership
Direct Investment
Manufacturing facilities
Assembly facilities
Deciding on the Global Marketing Program
Product
Communication adaption
dual adaption
Product adapation
Straight extension
Product invention
Promotion
Price
price escalation issue
Distribution Channels
Deciding on the Global Marketing Organization
Decide whether to go global or not
Weigh several risks
answer many question about its ability to go global
Can the company learn to understand the preferences
and buyer behavior of consumers in other countries?
Can it offer competitively
attractive products? Will it be able to adapt to other countries’ business cultures and deal
effectively with foreign nationals?
Do the company’s managers have the necessary international
experience?
Has management considered the impact of regulations and the political
environments of other countries?
Decide which market to enter