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C13 Retailing and Wholesaling (Retailing Trends and Development (Tighter…
C13 Retailing and Wholesaling
Retailing
Retailing: Connecting Brands with Consumers
Types of Retailers
Amount of Service
Product Line
Relative Prices
Off-Price Retailers
Organizational Approach
Retailer Marketing Decisions
Segmentation, Targeting, Differentiation, and Positioning Decisions
Product Assortment and Services Decision
Price Decision
Promotion Decision
Place Decision
Retailing Trends and Development
Tighter Consumer Spending
New Retail Forms, Shortening Retail Life Cycles, and Retail Convergence
The Rise of Megaretailers
Growth of Direct, Online, Mobile, and Social Media Retailing
The Need for Omni-Channel Retailing
Growing Importance of Retail Technology
Green Retailing
Global Expansion of Major Retailers
Wholesaling
Types of Wholesalers
Wholesaler Marketing Decisions
Segmentation, Targeting, Differentiation, and Positioning Decisions
Marketing Mix Decisions
Trends in Wholesaling