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C12 Marketing Channels (Channel Behavior and Organization (Channel…
C12 Marketing Channels
Supply Chains and the Value Delivery Network
Nature and Importance of Marketing Channels
How Channel Members Add Value
Number of Channel Levels
Channel Behavior and Organization
Channel Behavior
Vertical Marketing Systems
Horizontal Marketing Systems
Multichannel Distribution Systems
Changing Channel Organization
Channel Design Decisions
Analyzing Consumer Needs
Setting Channel Objectives
Identifying Major Alternatives
Types of Intermediaries
Responsibilities of Channel Members
Number of Marketing Intermediaries
Evaluating Major Alternatives
Designing International Distribution Channels
Channel Management Decisions
Selecting Channel Members
Evaluating Channel Members
Managing and Motivating Channel Members
Public Policy and Distribution Decisions
Marketing Logistics and Supply Chain Management
Nature and Importance of Marketing Logistics
Sustainable Supply Chains
Goals of the Logistics System
Major Logistics Functions
Transportation
Inventory Management
Logistics Information Management
Warehousing
Integrated Logistics Management
Building Logistics Partnerships
Third-Party Logistics
Cross-Functional Teamwork Inside the Company