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G4-Determining Competitive Position (Team Members (Debby, Sharon, Iris,…
G4-Determining Competitive Position
Strategy map
Tool
How we can understand firms compete in the marketplace
How they position themselves in a particular industry
How
Two or three factors of understanding firm's position in industry
Mapping all of the different competitors
Example：Automobile industry in the early 2000s
Generic Competitive Position
Differentiation
being superior
Low-cost strategy
capture some narrow economies of scale
Leadership strategy
offer standardized products
building market share
lowering the cost of the inputs
minimize overhead
aggressive cost cutting
The niche strategy
based on uniqueness or differentiation
Which position is best?
Determine the position
Favorable Strategic Opportunities
Contesting a position
Red ocean strategy
Blue ocean strategy
Establishing competitive position
create value in unique ways
Ability to enter、execute and defend position
Defending the position
Sustainable of competitive advantage
Observe others likely to evolve
Conclusion
A variety of tools and frameworks operate together
Let you know which is your position.
Determining competitive position
Generic competitive strategies
Competitive scope
Product market segments
Valuable competitive position
Team Members
Debby
Sharon
Iris
Vendy
Flora
Wily
