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Product strategy F. 1 (goods, service and brands (Good and service…

- - - - Guarantee
      - Warranty
      - Customer service
      - Complementary product
      - Accessibility
  - - - Product quality
      - product features
      - product style and design
    - - Distinctions the package should distinguish the product so that it is both easy to identify and distinct from rival brads
      - Protection it might be necessary for difference type of product
      - Convenience should be easy to carry
      - Consideration of transportation cost
      - Characteristic/ familiarity
      - Immediate association with the brand name
  - - - Stretching upwards means that company develops am product which is more upmarket
      - Stretching downwards means that company develops a product with the intention a lower market
- - - - Clearly highliting the product attributes
      - associating the brand name with a desirable benefits
      - strong beliefs and values
      - stressing the mission and vision of what the brand is
    - - Be a manufacturers brand a manufactures markets a good or family of good under it own brand
      - be available to private brand
      - Be available for licensing
      - Be available for co-branding