CFR Advert Campaign
Documentary 5 minuets
Promotional Advert
Recruitment Advert
Location
Filming outside in front of the car
Filming in my home studio
Interview shot at my house
Filming in the car
Main Narrative
First shot will be of the interview
The interview VO will be used to go over the shots
The facts and figures i have got from my research I will use in the documentary and get the CFR to say the facts to camera
I will Travel in the car with the CFR to obtain footage of the CFR going into the casualties house
When traveling with the CFR I will get his thought on camera before seeing the casualty
One of the shots will be of the pager going off for a job.
I will also like the CFR to explain what the codes on the pager mean and how he respond to them.
Filming in the kitchen
Filming in the living room
Question I will ask
How long have you been a CFR for?
How many jobs have you been to?
Why do you do it?
How do you receive a job?
Can you talk about some success stories?
Background Music
Melody loops
No copy right sounds
Ben sounds
Filmstro
Filming Equipment
Tripod Silicon head
Mavic Pro - 4K
Lumix G7 - 4K
Gimbal - Zhiyun crane
Gopro hero 4 Silver
Gopro Gimbal zhiyun
Audio Equipment
Lapel mic
Shot gun RODE mic
Tascam DR-680 MkII
Lighting Equipment
LED light box
Light box
Tascam DR-680 MkII
Research
Reception Theory
What I have learnt
I understand that my advert will get Negotiated & Oppositional readings this may be because people could think that why should they be funding the CFR team as they pay taxes, this is the hate that the air ambulance team has done deal with as that to is publicly funded.
Filming Equipment
Gopro Gimbal zhiyun
Gopro hero 4 Silver
Gimbal - Zhiyun crane
Lumix G7 - 4K
Mavic Pro - 4K
Tripod Silicon head
Background Music
Filmstro
Ben sounds
No copy right sounds
Melody loops
Audio Equipment
Tascam DR-680 MkII
Tascam DR-680 MkII
Shot gun RODE mic
Lapel mic
Promotional Advert
Audio Equipment
Lapel mic
Shot gun RODE mic
Tascam DR-680 MkII
Tascam DR-680 MkII
Background Music
Melody loops
No copy right sounds
Ben sounds
Filmstro
Filming Equipment
Tripod Silicon head
Mavic Pro - 4K
Lumix G7 - 4K
Gimbal - Zhiyun crane
Gopro hero 4 Silver
Gopro Gimbal zhiyun
Location
CFRS House
The car
My Grandmas house
click to edit
Story Line
Fist shot is the CFR getting out of bed
The next few shots are to show the response speed
These Shots will be less than 1 second and will be things like getting keys and putting on shoes.
There will then be a shot of the CFR getting in the car
he will then arrive at a set up scene and theirs a woman on the floor
He will then start CPR on the casualty and they will come back around
Then there will be an end plate saying this could be anyone donate today
Lighting Equipment
LED Light Box
Light Box
Gel Filters