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COSTCO SWOT (Opportunities (Creating direct buying opportunities with…
COSTCO SWOT
Opportunities
Creating direct buying opportunities with suppliers. (Gamble, Peteraf, Thompson, 2019, p.248)
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Opening new warehouses across the world to help increase store sales. (Gamble, Peteraf, Thompson, 2019, p.245)
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Choosing to sell online and sell more products that were not practical to stock in the stores. (Gamble, Peteraf, Thompson, 2019, p.248)
Strengths
They take care of their employees by offering competitive wages, great benefits, and career opportunities. (Gamble, Peteraf, Thompson, 2019, p.253)
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They have a mission to take care of their members. (Gamble, Peteraf, Thompson, 2019, p.253)
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Threats
BJ's offering smaller packages of different items as well as accepting manufacurer coupons and more credit card payment options. (Gamble, Peteraf, Thompson, 2019, p.259)
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Competitor Sam's Club and BJ's Wholesale Club both have similar models in how they operate and choose to sell their merchandise.(Gamble, Peteraf, Thompson, 2019, p.254)
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Weaknesses
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Lower profit margins on many products. (Gamble, Peteraf, Thompson, 2019, p.245)
Smaller product line than competition BJ's. (Gamble, Peteraf, Thompson, 2019, p.259)