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Business Goals (Social (Case Study: BHP (Social Investment Framework:…

- - - - 2 businesses join to become 1
    - - 1 business purchases another business
- - - - may be done by lowering the price so consumers purchase more
- - - - different brand names to earn extra percentage points
  - - - Australia's leading magazine publisher
      - 35 million magazine a year
      - highest selling monthly magazine
      - Woman's Day, Cosmopolitan, AUS house & garden
      - 50.8% AUS magazine market share
        
        multichannel - digital
        
        appeal to different age demographics
- - - - individuals may purchase shares in the hope of selling them for a higher price
      - owning shares in a company entitles an investor to a part of the company's profits
        
        distributed in the form of dividends