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Topic:The Influence of consumers' purchase decision (Price (huge…
Topic:The Influence of consumers' purchase decision
Product Appearance
Positive Appearance Influence
Appearance matters most
Appreciate beautiful products
Be attracted to artistic appearance
Attracted to simple design
Award-winning design
Sturdy design
Please eyes and ears
fancy design
Feel like being in denmark
materials influence purchase decision
glass material
unknown material
wood material
Ambient effect of appearance
Feel like denmark
Improve home environment
Style
Prefer less showy design
prefer streamlined style
Handmade product
Negative Appearance Influence
"traditional" is regular shape
"Traditional" is boring material
Awful design
dislike traditional appearance
Product Function
Positive function
AI Assistant
interested in product features
pleased with video calling function
beautiful LED
built well
camera built in
sound quality matters a lot
Multiple functions
good music function
good picture quality
Improve quality of life
Negative function
Difficult product set up
Lack of product documentation
Unaware of product requirements
Price
huge Discount
Low Price
Shipping Costs
expensive product
Maintenance costs
Good value for money
Store will price-match Amazon
Brand Image
Familiar Brand
be aware of brand
Big Brand
brand is more influential than product
Famous brand
large product delection
Brand Reputation
Award-winning design???
brand takes care of products
everyone he knows uses the brand
good brands use revenues to do good things
amazing brand
Brand service
Call tech support
Care about post-value service
Large product selection
Good service
return product
Frequent use of brand's service
Painful process to address the issue
Brand Awareness
Advertisement
doesnt know other competing brand with similar product
find product featured on brand website
good website
Reliable Brand
Long brand history
trust the brand
good product reviews
Luxury Brand
Luxurious approach
Luxury brand provides peace of mind
Luxury brand should be helpful
Purchase Location
Online
couldn't see before purchase
couldnt try before purchase
Offline
Go to store for immediate purchase
Other influences
generations of product released
seller's influence
Product Understanding
knowledable about product
lack of product documentation
no prior knowledge needed
product's 3rd party associations
Research Influence
Online Articles
Good product reviews
Learned about other people's experience with the product
Timing
Long term use
Wait for good purchase occasion
Time on market
Personal Influence
Music matters A LOT
not an early adopter
not a sound specialist
old school way of thinking
Purchase for family members