The Scottish Widows financial ser- vices brand, for example, draws upon pur- portedly and even stereotypical economic traits of Scottish frugality, integrity, pru- dence and trustworthiness. Deliberately neglecting to mention the spatial discontinu- ity of its ownership by London-based bank Lloyds TSB, Scottish Widows’ branding util- izes discursive, aural and visual forms of geo- graphical entanglement with distinctively Scottish mores and images of the architec- ture and landscape of Scotland’s capital city Edinburgh.