These strategies, however, are based on an assumption that such change is, in fact, good. While the significance of change should not be underestimated, not all innovations are equally valuable. There is a critical aspect to innovation that is often missed by change management theories. Some innovations advantage certain stakeholders over others. For instance, globalisation and the need to be competitive is often presented as necessary and inevitable, but often primarily benefits shareholders at the expense of workers and the wider society.