Television changed the American entertainment landscape. When TV was introduced, movie attendance and book sales dropped off dramatically. Radio was one of America's favorite form of at-home entertainment, declined in the 1950s. Variety, comedy, and dramatic shows hit the airwaves for TV. Radio increasingly focused on news, talk shows, and sports broadcasting. I Love Lucy set the standard for situation comedies, which would grow to be TV's most dominant form of programming. Game shows like The Price Is Right and The $64,000 Question were popular and inexpensive to produce. The Today Show pioneered the idea of a morning variety show and remains on the air fifty years later. Moreover, TV programmers began to create innovative programs for kids, including Captain Kangaroo, Leave It to Beaver, and The Mickey Mouse Club. All these shows were loved by advertisers, who profited from their ability to advertise before huge audiences.