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Running Lean (How-to für erfolgreiche Innovationen) (Reasons for failing…
Running Lean
(How-to für erfolgreiche Innovationen)
Websites
Leanstack.com
App
:question:Advice / Answers -
ask.leanstack.com
The bootstart manifesto
Blog
theleanstartup.com
Zitate
"Speed of learning ist the new unfair advantage". (leanstack.com)
:question: Is building a product nobody wants, on time an within budget, progress? (leanstack.com)
"Continous innovation demands a new process." (model - prioritize - test)
"Adressing the weakest link is the only thing the matters." (leanstack.com)
"It’s not the number of experiments or amount of learning that you do, but the number of customers or traction in your business model that you create as a result of that learning that matters." (leanstack.com)
"LIFE'S TOO SHORT TO BUILD SOMETHING NOBODY WANTS." - Ash Maurya
Methoden
Entrepreneurial Method:
Start with a business model <--> Identify what's riskiest <--> Test & refine the model
Scientific Method:
Start with a model <--> compute consequences <--> (In)validate with experiments
LEANSTACK
generate better ideas / hypothesis
Customer Factory Blueprint (7 metrics)
Revenue
Retention
Acquisition
Activation
Referral
Growth Rate
Minimum Success Criteria
Problem / Solution Fit Process
Understand Problem
Define Solution
Craft an offer
Build MVP
Customer Forces Canvas
Key concepts from Design Thinking
Job-to-be-done
continuosly uncovering problems
Lightweight Business Modelling
testing hyptothesis | rapid experimantation
build - measure - learn loop
GO LEAN (Lean Sprints)
Expose Problems
Lean Canvas
Traction Model
Metrics
Test Possible Solutions
Validation Plans
Experiments
build
measure
learn
Decisions
Vgl. zu Agile / Design Thinking
Hauptunterschied: Agile is focused on build velocity an how much is done. Lean sprints are focused on traction velocity and how much buisiness model is growing (growth)
Tools for acceleration
Continous learning
Lean canvas
Start a traction roadmap
Lean sprints
Goal: Validated learning
Mindset
Mindset #2: Love the Problem, Not Your Solution.
There’s lots of confusion around MVPs.
Starting with an MVP sounds good in theory, but most MVPs go nowhere.
Simply throwing your best guess at a solution at customers no longer works.
When you fail to solve a real customer problem, customers don’t become testers. They leave.
You have to level up and start with a problem worth solving.
Mindset #1: The business model, not your solution, is the true product.
The way we build products has fundamentally changed.
A build-first or investor-first approach no longer works.
A traction-first or customer-first approach is the new way.
The difference between success and failure is a difference in mindsets vs skillsets.
Mindset #3: New problems worth solving are created as by-products of old solutions.
A Lean Canvas is a great way to deconstruct your idea.
Your customer and problem assumptions are often the top risks in your model.
Starting with problems is simple, but not easy.
The best way to learn from customers is through discovery-driven conversations.
Mindset #4: Give yourself permission to scale.
Scope creep is normal and typical when defining an MVP.
Premature optimization is a top reason for this.
Embrace time-box constraints to limit your scope.
Consider non-traditional MVP patterns.
Use a 10X Launch.
Don’t be embarrassed by your MVP.
Reasons for failing products
No money
Poor team
Poor product
Bad timing
No customers
Competition
Lack of focus
Lack of passion
Bad location
Not profitable
Burn out
Legal issues
:warning: #1-Reason: At the heart of all these reasons is one core reason:
We simply build something nobody wants.
:warning: #2-Reason: Failing at something requires starting.
The number two reason why products fail is that they never even get started.
We spend too much time analyzing, or planning, or making excuses for not starting — we wait to first write a business plan, or find investors, or move to Silicon Valley.
Vorgehen
Document Plan A: Lean Canvas in 20 Minutes
Business Model
Create Value
--> Unique Value Proposition --> Understand Customers + Problems well
Deliver Value
--> Solution
Capture Value
--> Revenue Streams