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Social Cognition (Potential Sources of Error (Negative Bias (Pay extra…
Social Cognition
Definiton
interpret, analyze, remember, and use information about the social world
Shematic Processing
Mental sturcture that guide to the information processing & help to organize the social information.
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Heuristic Processing
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TYPES OF HEURISTIC
Reprentativeness
Judging from resembly.
the more similirity of individual, the more the person are to that group.
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