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CRM Analytics (Operation Monitoring Indicator (Retention (主力客戶購買率, 流失率,…
CRM Analytics
Target Customer
at Right Time
Purchase Frequency/Cycle
Analytics
NES Model
(New-Existing-Sleeping)
Next Purchase Time
Prediction
Understand
Customer Context
Customer Tagging
Customer Segmentation
Customer Identifaction
Engage Customer
at Right Channel
Customer Prefered Channel
Analytics
B2B/B2C Customer
Overlapping Analytics
EDM/SMS
Conversion Analytics
Identify
Most Valuable Customer
Customer Lifetime Value
RFM Model
(Recency-Frequency-Monetary)
Customer Network
Analytics
Understand
Customer Needs
Market Basket
Analytics
Personalized
Recommendation
Price Acceptance
Analytics
Operation
Monitoring Indicator
Retention
主力客戶購買率
流失率
新客/新會員
回購率
滿意度
客訴率
Revenue
平均新客消費金額
平均主力客戶消費金額
平均沉睡喚醒客消費金額
客戶終生價值總計
Activation
沉睡客戶喚醒率
平均沉睡客戶喚醒成本
EDM開信率/開信後購買率
會員登入率
會員點數總額/使用率
Referral
主力聯絡人總數
主力聯絡人流失率
主力聯絡人平均帶客數
Acquisition
平均新客/會員獲得成本
新客平均初次消費金額
新客/新會員數
主力聯絡人定義：
一年內曾為訂單聯絡人，且有成交紀錄