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key factors of consumer shopping. (service (you will keep buying that…
key factors of consumer shopping.
service
you will keep buying that product or going back to a particular store.
Good pre-sales and after-sales
Price
Cheaper price is better for consumers
Consumers look for the best valued product
Convenience
Consumers want shopping to be hassle free
They want to have a quick shop in one complex
marketing
advertisements that influence the shopper to go to that store
These can be TV ads that talk about the price of a product
Gender
Males would rather spend more on power tools then perfumes
Females would rather spend on makeup then power tools
Age
As you grow older you would purchase different products
For example a child would want toys compared to an 18 yr old who would like a car compared to an adult who wants a house
Finance
You can however get a loan from the bank which you will have to pay later
when the price of a good is more than the amount of cash you have
Environmental
you may be influnced to purchase a item with minimal packaging
or something that can be recycled