Key Factors affecting consumer decisions
Age
Price
Service
Convenience
Marketing
Finance
Gender
Environment
Marketing displays a very significant role in influencing the consumers decisions.
The average consumer is exposed to about 500 marketing strategies which will help influence the consumer to buy it.
You may want to buy a smartphone, a car in the future, or a house.
Needs and wants change depending on age.
Males and Females have common wants, such as entertainment, music and a car.
But depending on the gender, the type of product could be different.
The price needs to be affordable and worth it
Consumers want the best value for their buck. The Price affects the consumers decisions.
Loans, which is borrowed money have an interest rate and the ease with which the finance can be arranged will influence your spending decisions.
There will be times when the price of a good is more than the cash available.
Many consumers are becoming more aware of the problems caused by throwaway packaging.
Purchase a product that has minimal or no packaging or recyclable.
Consumers want shopping to be hassle free and convenient.
Shops need to have good opening and closing hours and other needs which will help make the consumer feel more comfortable while shopping.
Good Pre Sales
Good After sales