Influences on consumer decision making (Marketing (If the marketing…
Influences on consumer decision making
If the marketing campaign is successful the consumers are tricked into thinking they need the product.
It is important because we wan't consumers to be aware of what is being advertised and let them know about the benefits of the product.
Different ages want different things and this affects who is buying the product and what your audience is going to be.
An example is a 18 year old might be thinking about buying a car where a family might be thinking about a house.
Consumers want the best value for their money, they want to pay the least for the best quality.
Price is one of the first things that is considered and is one of the most important.
Shoppers might now be thinking about if the product can be thrown-away or recycled.
Consumers are now starting to think about the environmental impacts of a product.
Convenience can be travel time to a retail outlet, number of stores in a complex or shopping hours, it can also be online shopping.
Consumers don't want to or have much time to shop so they want it hassle-free or convenient.
This is important when selling a product like makeup your target market should be women.
A person's gender influences on the types of wants a person haves for example a dad might want a drill and a mum might want an iron.
This should be done if you can pay back in time without getting much interest.
Finance involves if you want to take a loan out of the bank.
Poor service makes you feel unwelcome and not valued as a customer.
Good service makes you feel welcome and valued as a customer.