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Key factors affecting consumer decisions (Price (If it is something they…
Key factors affecting consumer decisions
Service
But if the service is poor there will be an opposite outcome
Good service could result in consumers constantly coming back to that retail and buy more things.
Age
Products will change the more consumers grow up for example as a teen, most people want a phone but as an adult consumers focus more on what they need
Needs come more into play when people normally get married as they will have to take care of children and themselves
Finance
There are times that consumers find a good product but it is more than the available amount of cash
Finance can easily influence spending decisions as consumers might not want to spend too much on one product, and consumers are always looking for a suitable price
Convenience
It can save consumers travelling time to a retail outlet
It can also be about shopping online or having access to an app
Gender
A persons gender influences some types of purchase
Normally catalogues like mothers day influences products to buy
Marketing
When products get advertised that is a main influence on consumers choice as they might want to buy the product
The average consumer has been exposed to about 500 marketing strategies, mainly advertisments
Environmental
Most consumers take into awareness about the problems caused by throwaway packaging
Consumers may be influenced a product that doesn't harm the environment
Price
If it is something they cannot afford they will not buy it
The price of a product is normally what consumers first consider when buying something
Consumers always look for the best price