Factors That Influence Consumer Descisions
Price
Service
Finance
Convenience
Age
Environment
Marketing
If products are marketing well it is more likely for consumers to see and buy that product
Posters, ads, articles are all examples of marketing.
Consumers want to pay the best amount of money for a product.
If the product is cheap than the consumer will be more likely to come back to that store.
The amount of money you have and earn will influence what products you buy.
For example, if you are trying to buy one item you can't afford you then have to buy a worse version of that product which is cheaper.
If the shop has great service it will make the customer feel valued.
If the customer feels valued they will return again.
With increasing community awareness of environmental pollution, many consumers are becoming more aware of the problems caused by throwaway packaging
So are then being influenced to purchase a product that has minimal packaging or packaging that can be recycled
Convenience is how easy is it for consumers to buy products from a store.
Such as travel distance, amount of stores and opening and closing hours all goes under how convenient it is for the consumers to shop there.
Gender
Different ages have different desires and needs.
For example if you are a child you most want a toy but if you are a working mum you might need to buy food.
Different genders might have different wants and needs
Meaning they might buy different products.