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Factors That Influence Consumer Descisions image (Price (Consumers want to…
Factors That Influence Consumer Descisions
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Finance
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For example, if you are trying to buy one item you can't afford you then have to buy a worse version of that product which is cheaper.
Convenience
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Such as travel distance, amount of stores and opening and closing hours all goes under how convenient it is for the consumers to shop there.
Age
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For example if you are a child you most want a toy but if you are a working mum you might need to buy food.
Environment
With increasing community awareness of environmental pollution, many consumers are becoming more aware of the problems caused by throwaway packaging
So are then being influenced to purchase a product that has minimal packaging or packaging that can be recycled
Marketing
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Posters, ads, articles are all examples of marketing.
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