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E-Media and the Rest (Media Literacy (Media have Commercial Implications: …
E-Media and the Rest
Media Literacy
- Media have Commercial Implications:
Media Literacy aims to encourage an awareness of how the media are influenced by commercial considerations. Most media production is a business, and must therefore make a profit.
- Media contain Ideological and Value Messages: All media products are advertising, in some sense, in that they proclaim values and ways of life, such as issues as the nature of the good life, the role of women, etc.
- Audiences Negotiate Meaning in the Media:
The media provides material upon which we build our picture of reality, and we all "negotiate" meaning according to individual factors.
- The Media Construct Reality:
The media responsible for majority of observations and experiences.
- Media have Social/Political Implications:
The media have great influence on politics and on forming social change.
- All Media are Construction:
The media do not present simple reflections of external reality. They present carefully crafted constructions
- Form and Content are closely related in the Media: Different media will report the same event, but create different impressions and messages.
- Each Medium has a Unique Aesthetic Form
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Propaganda Techniques
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Glittering Generalities: using "good" labels, such as patriotic, beautiful, exciting, that are unsupported by facts.
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Snob-appeal: he implication that only the richest, smartest, or most important people are doing it.
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