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Authenticity (Reliability / Trust (business (consumer goods ( counterfeit)…
Authenticity
Reliability / Trust
information online
Fake news
unreliable/biased websites
wikipedia
Fox news
tabloids
business
encourage employees to participate actively
cultivate a sense of belonging
consumer goods ( counterfeit)
2008 Chinese milk scandal
break the trust of the consumers
snopes/other fact checking websites
Transparency in government
law
bribery / corruption
credentials
educational achievements
titles
past work
testimonials
certification
food certification
Originality (copyright laws)
culture/ heritage
natural environment
business ideas
i.e. Food recipes
designs
art
fashion
architecture
music
academia
General Paper
plagiarism
Research paper
loss of authenticity in the age of social media
https://www.marketing-interactive.com/features/marketing-insights-what-does-authenticity-even-mean-in-the-world-of-fake-news/
https://www.fastcompany.com/90317715/how-internet-popularity-killed-authenticity
Instagram
choice to edit their post
may only post the glamorous side of their life
put up a facade
filtering fake news from the real
Being natural
Individual level
embrace your true self
gender
age
race/religion
sexual orientation