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CIOs / CTOs of companies that need a Salesforce solution (Interests…
CIOs / CTOs of companies that need a Salesforce solution
Soc.dem
M/F 35-50
Geo: NW Europe
Interests
volunteering
marathons
conferences
money
innovation
Environment,
reasons to choose us
Someone advised us
They are already our clients and
know we can do it well
They are heard of Belarusian IT Hub and dip a toe in the water
Whose advise they ask
before making the decision
Colleagues
Friends/acquaintances from the same field
No one, strong in taking a decision
Steps of making the decision
CIO hears about some software
at a conference
He/she decides to switch to/ start using it
and assigns a task to someone to do research
He/she does research themselves
He/she gets advice from
an acquaintance
Using product demo, seeing reviews on LinkedIn from the peers
Who are their current vendors?
Concerns, doubts
Their goals, desires, dreams
Where can we find them?
Social media, conferences, etc.
Who they listen to/follow