promotion mindmap revision source 2 (mindmap and rev cards on google docs)
effect promotion
communication techniques aim
big up a product so customer notice and want to buy it
business uses a mix of promotion
the main element of the mix are
advertising
publication
sales promotion
sponsorship
social media
reasons for promotions
inform/remind customers about the product and what it does what its usp
create/increase more sales -more sales more profit and greater market share
create or change the iamge of the product humour bold colours = fun classical music = luxary
persuade customers to buy the product tempting descriptions special offers
advertising
paid for communication
many different adveritsing media
exam advertising media :tv radio newspapaers and magazines /online bill boards
mass market advertising is very expensive
advertising advantages disadvantages