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Brand & Brand Management (Can Anything be Branded (Physical Goods,…
Brand & Brand Management
What is Brand
Brand Elements
Brand Vs Products
Branding Brief
Coca-Cola's Branding Lesson
Branding Commodities
Understanding B2B Branding
Understanding High Tech Branding
Place Branding
Geographical Location
Ideas & Causes
Why do Brands Matter?
Consumers
Firms
Can Anything be Branded
Physical Goods
Services
Retailers & Distributes
Online Product & Services
People & Organization
Sports, Arts & Entertainment
What are the strong Brands?
Understanding Market Leadership
Branding Challenges & opportunities
Savvy Customers
Economic Downtums
Brand Polifiration
Marketing Brands in Recession
Media Transformation
Increased Competition
Increased Cost
Greater Accountability
The Brand Equity Concept
Strategic Brand Management
Identifying & Developing Brand Plans
Designing & Implementing Brand Marketing Programs
Measuring & interpreting Brand Performance
Growing & and Sustaining Brand Equity
Review
Discussion Question
Notes