Exhibit on fairs
Prepare a mix of strategy like Tesla, Orkut
The strategy consist on build desire on the target public and awake the necessity of millennial to live in a place that provides them all the functions that the didn't know they needed first (same as Ford and Apple did) With that there's a profiling for the right fit for our product, not the other way around, once the client "earn" the position to be in our awaiting list, he'll love once move to our apartment, and we'll have a loyal client (of course with good inbound and post sales services) Tesla did it with the first cars, clients waited periods as 1 year to receive their cars Orkut: you needed to have a prior invitation to enter the social media, therefore you needed to have good social circle, it awakes a pride and emotional bond
Local partners as markets, galleries, restaurants, fitness celebrities etc
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