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Influences on Consumer Decision Making (Convenience (Time to shop, Some…
Influences on Consumer Decision Making
Price
How much is it?
Consumers want the best value for money
Lowest price
Best quality
Service
Makes you feel like a valued customer
You may keep on buying the product
Poor service can have an opposite effect
Convenience
Time to shop
Some consumers may not have a lot of time to shop
Consumers want a stress free experience
Travelling time
Suitable shopping hours
These factors influence consumers to buy more
Marketing
Consumers are exposed to several kinds of marketing
Consumers are exposed to 500 different types of marketing a week
If marketing is right, consumers will be influenced to buy more items
Gender
Male and female
Males and females have different needs and wants
Same of the needs are the same
Companies need a appeal to the most audience as possible
Age
Age of the consumer
A baby may want a toy or rattle
An adult may want coffee
Wants change over time
Environmental
In terms of pollution
Many customers are becoming environmentally aware
Customers may be more influenced for environment friendly products
Recycled packaging
Finance
In terms of the items
An item may be great quality but over your budget
In terms of interest rate