Trends Influencing Advertising (More examples of Trends: (Augmented and…
Trends Influencing Advertising
Why Trends are Important?
It helps with planning a marketing strategy and with all the added information it can prove to be Cost Effective. It can also build a Customer connection, by allowing a communication channel to be opened up.
Knowing the Trends allows the marketers to Keep in Touch with their clients this helps with keeping them satisfied with any service that are rendered or products that are being sold.
Help get ahead of Competitors in the industry
Can boost the revenue of the business if identifying the trends in advance. As a marketer you have to be flexible with any types of trends that change in the field of advertising.
The Age of Influencer Marketing
One of the new coming trends that started lifting off in 2028 is the influencer marketing. IS getting a influence on social . media to advertise certain products to their following.
Any person with a large following on social media can be seen as a influencer, influencers now have the ability to advertise to a wide reach with a single post and tag.
This is a tactical marketing strategy that marketers are now using to their advantage by endorsing or hiring a social media star.
Conversational commerce is the usage of in app messages and allowing consumers to chat or give feedback easier.
This new trend also allows the consumer to purchase within the application.
The messaging app industry is no longer used for just customer feedback or compliment but is now a tool that allows marketers to advertise.
AI vs Humanity
Artificial Intelligence: By 2020 human interaction will be a mere 20% and8 0% will be in the form of a AI
Already AI is taking orders and placing orders instead of humans cutting out the middle man of actually ordering with a person when at a fast food restaurant.
Learning the capabilities of this can make for a better future by giving people more of an opportunity to study and create different types of Jobs more suited for the 4th Industrial Revolution.
More examples of Trends:
Augmented and Virtual Reality
Streaming over Satellite Television
More video content
Specific Digital Media