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Why places rebrand (All about images (image depends upon how people…

- - - - by relocating public and private sector employment from London and the southeast - peripherals regions places like south Wale + Merseyside
      - Most peripheral regions suffered from a neg image due to declining heavy industry etc.
      - Ad campaigns were run to try to reimage + rebrand theses places
- - - - such as indiv building, the built environment (e.g. city scapes)