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Pinterest Master Plan (General (Optimise old and new boards (Update the…
Pinterest Master Plan
General
Check settings
Optimise the About section
Use keywords
Optimise old and new boards
Descriptive names
Max. 20 characters
Use keywords
Clear desciptions
Update the cover Pins regularly
Make sure the image is visually compelling
Assign a category to them
Add a Pinterest save button to work laptop
Pin at least once a day
Peak times are evenings and weekends
Don't post all at once post several over a week
Test which work better lifestyle shots or product images?
Create multiple Pins with different images that point to the same webpage
Make sure each description is unique
Experiment with different ways of adding text and CTAs on text
Is the text clear enough on mobile?
Make them more actionable
Research examples
Use Pinterest Analytics Closeups to test which are working
Which visuals have the most impact?
Check all descriptions are unique
Include our brand name with an @ in the first line of all Pins descriptions
Always lead with a hook
Prioritise the first 30 - 60 characters since the rest might not show
Be personal
Use 'you' and 'your'
Make sure all links are correct and up-to-date
Follow boards or accounts from non-competitive brands
Like and actively engage with Pins in your niche
Team with influencers
Re-pin compelling content
Follow the user
Write a thoughtful comment
Ask to join relevant Group boards
Search for top brands in our category
Get colleagues and brand evangelists involved in your Pinterest network
Invite them to contribute
Experiment with Video
Tell a story
DIY Projects
A unique way to use our product
Search for examples
How-tos
Utilise holidays and non-traditional holidays
What events matter to our audience?
New Years resolutions
Get a better sleep
Improve morning routine
Making your bedroom more peaceful
Valentines day
Treats for yourself
Love your bed
Mothers Day
Gifts for Mum
Gifts for Grandma
Give yourself a rest
Summer bedding
Keeping cool
Spring cleaning
Laundry tips
Kids going off to uni or moving out
Dorm room decor
How can we help our audience better themselves?
Keep track of Pinterest trends
Sleep logs
Sleep optimisation
Mini-celebrations
Bedtime
Morning
Being thankful
Mismatched prints
Geometric decor
Textile art
Do some keyword research
What hashtags to use?
Use guided search to find automatic suggestions
Add a description in brackets by our name
More likely to appear in keyword searches
Emphasis our area of expertise
Organise our boards into Sections
Make it easier to navigate
Be descriptive and keyword-rich
Link Pinterest to and from other social accounts
Investigate Pincodes
Add to ...
Doordrops
Brochures
Packaging
Inserts
Link to a Pinterest profile, board or Pin
Investigate how to connect with existing customers not following us
Run a Pinterest competition
Make a Pinterest follow the entry requirement
Create a hashtag and a shareable images so participators can encourage more followers to join in
Research examples
Experiment with longer images 700 x 1400
Experiment with graphics that hold lots of easy to absorb info
Washing symbols
Pinterest Analytics
Look into what content is working for us at the mo
What boards are our Pins included in
Look at demographics and interests of people who interact with your pins
How can we increase click-through rates?
Look at our All-Time stats
What are our Power Pins?
Affinities
See what popular categories your followers engage with
Top boards your content is pinned to
Other business accounts they follow
CONDUCT COMPETITOR RESEARCH
NEED MORE TRAINING
Pinterest Advertising
Use Promoted Pins to gain more exposure
Best for brand exposure
Promoted Carousels
Feature 2 to 5 images that Pinners can swipe through
Each promoted carousel image can have
A different image
A different description
A different URL
Works best is your have multiple products or features to showcase
COULD WE TRY THIS WITH THE SPRING COLLECTION?
Promoted video ads
Appear in all the usual places
Autoplay as soon as 50% in view
Video should not be dependent on sound
Two sizes: Max and Standard
Max width spreads across the whole feed, minimising distractions from competing Pins
More expensive since min. bids start higher
Ideal for brand awareness campaigns
Buyable Pins
Designed to be shoppable
Known as 'Shop the Look'
Allows Pinners to buy directly from the Pin
Ideal for multiple products working together in one image
Buy accessories and bed linen
Pin between 4 and 6 products each linking to their own product page
Investigate Pinterest Tag
Track actions people take on website after seeing Pinterest ads
Checkouts
Sign-ups
Searches