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Ambition Session (Customer Focus (Hardware focused show - trying to evolve…
Ambition Session
Customer Focus
Hardware focused show - trying to evolve to more of a digital focus (software, services, etc)
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Trying to cover c-level, engineers, and content creators
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May be missing out / not maximizing a number of revenue opportunities - education, marketing, sponsorship, etc.
Very transactional relationship with customers - tried to create a consultative sale but don't have the skills
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Internal Focus
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Very slow process internally to develop content, sales, etc. - partially driven by show size, partially by internal capability
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Market Focus
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Mostly niche competition vs. large scale direct competition (though IBC in Europe and CES as indirect)
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Strategic Focus
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Digital group has some vision, but internal use of tech seems very limited
Vision is to provide Advocacy, Education, and Innovation to the Broadcasting membership - the vision for the show is to make money
Aligned around their Advocacy vision, limited alignment elsewhere
Board seems unlikely to provide material investment - may be able to convince, but outside funding likely avenue
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Board is focused on defending broadcasting - conflict with the show mandate, but the two are relatively decoupled
What Keeps you awake
That the market will continue to move away from our hardware skill set, and that we won't move fast enough to adapt