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3 SECONDARY DATA (PROBLEMS (Different units of measurement, Different…
3 SECONDARY DATA
PROBLEMS
Different units of measurement
Different class definitions
Different Population
outdated
Data collectors may not be well trainerd
WHEN use
Product Development
Segmentation and targeting
Pricing decision
Promotion
4V Big Data
Variety (Different variables)
Veracity (Data quality)
Velocity (Data in Motion)
Volume (Size)
TOOLS
Google Analytics (G. Doubleclick)
Adobe Sitecatalyst
ADVANTAGES
Quick and Cheap
Informative