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Areas (Social (Weaknesses: (Social behaviours change over time so old…
Areas
Social
Principles:
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How behaviour, thoughts and feelings are influenced by actual, imagined, or implied presence of others
To focus on one social process at a time, but in depth
Methodology: usually field of lab experiments, using observation and self report, snapshot
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Applications:
Can explain why people have done certain actions in the past because of an authority figure, e.g. Nazi's
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Cognitive
Principles:
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How people perceive, learn and think about information
Methodology: usually lab experiments, self reports, observations
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Weaknesses:
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LAb experiments means increases chance of P's responding to demand characteristics in the experiment
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Developmental
Principles:
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Methodology: lab or field, self report, observation, longitudinal
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Biological
Principles:
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Methodology: lab experiments, self report
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Individual Differences
Principles:
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Methodology: case study, lab experiments
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