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MKT 1 (MKT Process (Understand Marketplace and customer needs, Design a…

- - - - Individual Personality
      - Culture
- - - - Production
        
        Optimize Production 4 Profit
        
        Ideas: Customer like 'AVAIL' & ;AFFORDABLE'
        
        => Therefore, forcusing on production and distribution effiecinecy
      - Product
        
        Ideas: Customer like MOST Quality, Performance, Innovate Feature
        
        -> Orgz focusin on Product Improvement
      - Selling
        
        Idea: Customerl ONLY BUY
        
        When: - company implement large scale of selling and promotion effort
      - Marketing
        
        Understanding needs & fit it with Products/Services
        
        Delivering Better satifaction
      - Societal
        
        Consider 3
        
        Consumers' wants
        
        Company's requirements
        
        long-term interest of Consumer & Society's long-run interest
        
        Balancing between
        
        Social (Human Welfare)
        
        Consumers (want satisfaction)
        
        Company (Profit)
  - - - Chosing the Target Market & Build Profitable relationship
    - - What customer to serve?
      - How to BEST SERVER those customer/?