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Apparel (Brand Essence (Sole (Sok (Sok To), Sole Academy, Sole Place,…
Apparel
Brand Essence
Sock Planet
Funny Feet
Sock Therapy
Sole
Sole Academy
Sole Place
Sole
Sok
Sok To
Coz
Cozzo
No Filter
Tiptoe
Relating
Ugly Feet
Street Socks
Lonely Feet
Happy Feet
“sock therapy"
“connected clothing"
“no filter"
‘sole thoughts"
Mood Feet
Kiss My Socks
True Toes
Barefoot
Blue Socks
Green Socks
Yellow Socks
Town Socks
True Socks
"Experiences are communicated through
socks in an honest and relatable way"
Personality
Honest
Compassionate
Caring
Kind
Outgoing
Bringing light to hard issues
Engagaging
Reach out to communities
Homeless
Toronto
Shelters
Relatable
Every day issues
Focus on mental health
Work problems
Student
Parent
Teenager
Lively
Spirited
Eco friendly
Sustainable fabric
Organic materials
Bamboo
Recycled cotton
Recyclable materials
Organic Dye for colouring
Optimistic
socks
Safety
Security
Providing warmth
Health
Disease prevention
Well being
Comfort
Foot pain
Durable
Long time use
Affordable
Target Audience
Ecofriendly people
Those who care for our environment
The Environmentalist
The Millenial
Likely to buy slogans that are ‘relatable'
Ages from 22-40
Likely to be inclined to spend more on sustainable apparel
33% of women say they would rather buy clothing that is described as eco friendly and organic
Sock Design
Colourful or black and white?
Text?
Inspirational quotes
Motivating
Relatable
Mental Health
Depression
Illustrations
Youthful
Motivating
Telling a story
Get everyone connected
Knowing that with every purchase a pair will be given to individuals in need
Little improvements can make a big difference
Experiences
Social awareness
Socks with slogans
Relatable to mental health